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This project has received
European Regional Development Funding through INTERREG IV B.


The Project Project Partners

City of Southend-on-Sea (United Kingdom)

Southend-on-Sea is the largest urban centre in the Thames Gateway South Essex sub-region about 65 km east of central London with a population of 162,000 inhabitants. The economy of Southend has been based on tourism due to the proximity to London and the sea.

This sub-region has been given ambitious targets for sustainable development and regeneration over the next 15 years. Southend in particular has to deliver new jobs, housing, expanded higher education, and a revitalised town centre. Achievement critically depends on establishing high-quality attractive local public transport and transforming the public’s expectations of service. It has participated in the INTERREG IIIB project ‘SustAccess’ in the North Sea Programme, improving the links between gateways and hinterlands.

The participation in BAPTS builds on that experience, particularly relating to interchange and public engagement. It allows Southend to pilot aspects of a new approach to local public transport, including modal integration, seamless interchange, and congestion free infrastructure integrated with open and attractive public space.

Supporting actions include customer-focussed marketing (Marketing and Mobility Awareness) and improved real-time management of transport systems through integration of existing and new IT based systems (Intelligent Transportation Technology).